Lead Qualification Survey: Automatically Score and Route High-Value Leads
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Create a Qualification Survey That Automatically Filters Hot Leads

Save up to 60% of your sales team's time by routing them only the customers who match your ideal profile. Convert traffic into highly qualified applications.

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From Wasting Time to Targeted Sales

❌ Cold Lead Challenges

  • schedule Managers spend hours on customers who lack budget or urgency.
  • phone_missed The lengthy qualification process takes 2-3 calls instead of 5 minutes online.
  • sentiment_neutral Low morale among salespeople dealing with non-targeted applications.

✅ Solution: Automated Scoring

  • leaderboard Instant Scoring: The lead receives a "temperature" rating, and we know their readiness to buy before the call.
  • send Automatic Routing: High-scoring leads are placed in a priority sales funnel.
  • manage_search Full Brief: The manager starts the conversation knowing the answers to all key questions (budget, need, timeline).

Tools That Turn a Survey into a Filtering Department

analytics Scoring System

Assign points for each answer. This allows you to categorize leads by "temperature" (Hot, Warm, Cold) and focus team efforts.

call_split Branching Logic

Automatically skip irrelevant questions. For example: if a customer selects "No budget," the quiz immediately jumps to questions about timelines or minimum packages.

route CRM Integration

Set up routing: high-scoring leads are sent to Manager A, low-scoring leads to Manager B or an email marketing database.

mail_outline Personalized Report for the Client

Immediately after completing the quiz, the client sees their personal "profile" or assessment, increasing trust and loyalty before contact with a manager.

Where Qualification Surveys Work Best

business_center

Services and Consulting

Assessing a company's readiness for software implementation, identifying the DMM (Decision-Making Manager), and the allocated project budget.

#B2B, #Services
precision_manufacturing

Manufacturing and Construction

Preliminary collection of project requirements (size, materials, timeline, region). Providing managers with a complete brief before the call.

#B2B, #Manufacturing
local_shipping

Logistics and Transportation

A survey for accurate delivery cost calculation (volume, weight, origin/destination, cargo type) and qualification based on order urgency.

#B2C, #Logistics

Stop Wasting Resources on Unqualified Clients.

Focus your team on sales. Create your first qualification survey now.
Create Survey

Select a Specific Quiz Type

Direct access to the most popular and high-converting tools.

calculate Service Cost Calculator rule Qualification Survey shopping_bag Product Selection Quiz grading Knowledge Level Test auto_stories Interactive Program Selection auto_stories Final Assessment person_search Candidate Pre-Qualification Survey laptop_mac Technical Skill Assessment groups Onboarding Quiz share Viral Personality Test timer Test of Erudition / Subject Knowledge article Interactive Reader Survey

Frequently Asked Questions

You assign weighted scores to specific answers (e.g., higher score for 'Ready to buy this month' or 'Budget over $5000'). QuizLead automatically calculates the total score and assigns the lead a 'Hot,' 'Warm,' or 'Cold' status.
Yes. Using integration rules, you can automatically send highly qualified leads (those exceeding a score threshold) to a specific manager, while sending cold leads to an automated nurturing sequence.
Absolutely. You can use conditional logic to display the contact form only if the user's score meets your minimum qualification criteria. This ensures your sales team receives only high-quality contacts.
Branching logic ensures users are asked only relevant questions. For example, if a user indicates they are 'not interested,' the quiz ends immediately, preventing the collection of irrelevant data and saving follow-up time.
Yes. Qualification surveys are highly effective in both B2B (to qualify company size, budget, and decision-maker status) and B2C (to qualify needs, urgency, and purchasing power).